Today, people would argue that it's easier for musical artists to gain attention because of the accessibility of the internet. Using Facebook, Myspace, iTunes, Bandcamp, ReverbNation, and many more, artists have all sorts of new avenues they can pursue to gain attention for their music. The problem is that only a small population of music listeners are actually pursuing new music. People have found artists and genres they are comfortable with, and unless a new song is really pushed, people are more comfortable with what they're used to (myself included). Mainstream music suppliers know that people will react positively to a proven playlist, and they further exacerbate the rut we find ourselves in.
Instead of bringing us to new music as they are intended to, all of these new media avenues allow listeners to easily reach and stay in their musical comfort zone. Luckily, there are exceptions to this rule, and they help discover and spread new, creative, good music. I was recommended this song by a friend, and it's one of the best emo songs I've heard in a long, long time. Please listen and enjoy Love, Robot's new single "Cucha":